Search Engines are very useful in our day to day life. Name anything, it is available on the internet with an unlimited amount of results. People have become very lazy and want everything in their surroundings. Technology has also helped human beings and thus we are able to lead a good and happy life. Google has continuously helped mankind through tough times. If one wants to know the distance between places, just put the location name then the distance appears online. All these kinds of results are obtained by the help of optimization which is done with the help of Google’s algorithms.
For instance, the distance between places, say Coimbatore and Bangalore. This statement has three keywords and the keywords are Distance, Coimbatore, and Bangalore. These keywords are being used by Google and with the help of these keywords, Google will search through all the webpages which are available on the internet. But there will be n number of infinite results obtained based on the required keyword. Then Google will again search for more detail in the sentence and if something relevant is found then more precise results will be displayed. The website which holds the exact values and the results which are being searched for will be ranked first and displayed as the first result for the end-user. By this manner, the results are obtained and the users are advantaged out of this. Not only the search engine like Google, other search engines like Bing, Yahoo, etc also work in this concept but Google is used worldwide due to the better accuracy and the interface. The search dialogue boxes which are there in many websites including the mail and the settings also work under this process. But those search boxes will not have such precise results such as that of the search engine but still works fine for the end-user. If one is willing to create a website then there are many platforms available. But it will not fetch many views but once it is posted regularly in all the social media platforms then the website may obtain a certain amount of traffic. But once it is ranked based on the Search engine Optimization then unlimited users will be obtained. There are many top-rated SEO agencies available which cost some 1000 dollars to get the job done. One can do the SEO by oneself but that requires a deep study on the optimization techniques and so that becomes a difficult task.